What does your email address say about your?
Does it say some- thing about you or your business?
Your email address tells your clients a lot about your business...

Email is becoming an expected and necessary element of business communications, be aware how often it is seen and used by clients and customers and the impression it makes on them each time they see that address showing up in their in-box.

Having a email address like This e-mail address is being protected from spambots. You need JavaScript enabled to view it. is a lot more professional then having a free web mail address like This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
This immediately identify the who and what you are.

It is possible to have almost any name you can dream up attached to our own domain name.
You can also have multiple addresses to reflect your varied roles in the company like support, info, booking...
Email branding is all about letting your customer know who and what they are dealing with,
ex. This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
So when setting up your email addresses choose the appropriate addresses for the appropriate mail

Keep in mind to keep it memorable and easy spelling.
If your a guest house way not have and email address that is This e-mail address is being protected from spambots. You need JavaScript enabled to view it. ?
The domain name you choose will be the address people will use to find you on the internet, so a couple of things to keep in mind .
  • Related to the core of the business, (if possible your domain name should tell people immediately what you are about)
  • Short. Domain names are easily remembered
  • Easy to spell is rather impotent if possible keep try to find a domain name that only has one possible spelling.
  • Keep it simple and don’t confuse your audience. What is this? www.shoeswearing.com Is it ‘Shoe Swearing’ or ‘Shoes Wearing’?
  • Cover your options and buy more than one domain if you need to. Keep the plurals of your domain name also in mind.
  • Choose the right domain extension for your market or country. For example .COM for International; .CO.ZA for South Africa; .ORG.ZA if your a non-profit in South Africa.

Things ‘Not’ to use in your domain name:

  • Ampersand ‘&’.
  • Apostrophes “”.
  • Hyphen (-).
  • It is not recommended to use numerical characters
  • Sell phone text message abbreviations.
  • It is not recommended to use ‘2? for ‘to’, ‘4? for ‘for’, ‘u’ for ‘you’ and ‘ur’ for ‘your’.
  • It is not recommended to not pad your domain name with unnecessary words like ‘the’, ‘ltd’ and ‘company’.
  • It is not recommended to use brand names or trade marks which belong to other companies.
  • Do not confuse your audience by using two words, ending and starting on the same character ex. reddress.com rather go for redclothing.com